Meet the founder


Hi, I’m Mario Improta, M.D., founder of Beyond Smoker. I’m a medical doctor and general surgeon.
And for 15 years, I was also a smoker.


I tried to quit more than once. I knew the risks. I knew the science. Still, I stayed stuck.
I realized a hard truth: I was telling my patients to quit smokingwhile I couldn’t do it myself.

 So I did what I do as a doctor.
I studied everything
: medications, nicotine replacement, behavioral and motivation-based programs.
 They all failed for the same reason
: they tried to change behavior without changing identity.

 That’s when everything clicked. I had cracked the code and discovered an unique method:
I quit smoking — not by trying harder, but by removing the internal mechanisms that kept me dependent.

I applied the same approach with my patients, and the results were sustainable and repeatable.
 That’s the Beyond Smoker Method: a system designed to break nicotine dependence at its root and shift identity from “trying to quit” to “non-smoker” — without relying on willpower.

After helping patients one-on-one, I made this method available online. Today, 8,000+ people have used Beyond Smoker — including many who had failed multiple times before.

 If you’ve tried everything and still feel stuck, this is the missing piece.
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